For Craig and Kristin Jordan, The Village Store is more than a place to grab breakfast, pick up groceries, or purchase a unique gift. It’s a reflection of their passion for food service, community connection and creating a welcoming space where locals and visitors alike feel at home.

When the longtime Gilford staple went up for sale, the Jordans knew they couldn’t sit on the sidelines.

“Years ago, when the store was fully renovated, we got excited because it finally became what it always had the potential to be,” Kristin shared. “So, when we saw it go up for sale, we panicked a little. We kept thinking, ‘Who’s going to buy it? What are they going to do to it?’ This store is what the community needs.”

That concern quickly turned into a possibility. The Jordan’s loved the food industry and talked about owning a restaurant one day. With Craig seeking a new chapter following decades of ownership of Jordans Ice Cream, the timing felt right. As Gilford residents with children attending school across the street, keeping the store locally owned was especially important.

An Immersive Experience Rooted in Community

What makes The Village Store truly unique is its ability to be many things at once. Part restaurant, part convenience store, part specialty shop, it offers an immersive experience that’s hard to find elsewhere.

“We’re a restaurant, a convenience store, and a retail space all rolled into one,” Kristin explained. “We sell unique wine, grocery items and gifts — and we have a dining room where people can sit down and eat or grab something to go.”

That versatility is matched by a strong commitment to supporting local producers. From eggs and honey to bread and maple syrup, the Jordans intentionally source from nearby purveyors whenever possible.

“We’re flattered that people want to sell their products through us,” Craig said. “And they’re flattered that we’re interested in what they make. It creates this really cool network of support.”

Those local partnerships often introduce new customers to The Village Store, strengthening the sense of connection that defines the space.

A Trusted Banking Relationship

When it came time to purchase the business, choosing a financial partner was easy. Craig had banked with Bank of New Hampshire for 15 years while owning Jordan’s Ice Cream, and the Jordans continued that relationship without hesitation.

Their real estate agent introduced them to Chris Walkley, SVP – Senior Commercial Banking Manager, who connected them with Bambi Lane, AVP – Commercial Banker, to assist with financing. From start to finish, the process exceeded expectations.

“Anyone who’s bought a home or business knows it can be stressful,” Craig said. “But Bank of New Hampshire made it very easy. Bambi found us a great rate and the whole process was seamless and well organized.”

“Buying a business is a big step, and our goal is always to make the process as smooth and straightforward as possible,” said Bambi Lane, VP – Commercial Banker. “We helped structure financing that will set the Jordans up for long-term success with The Village Store. We’re excited to support the next chapter of The Village Store and Craig and Kristin’s plans for growth.”

Beyond the transaction, it’s the personal connection that stands out.

“I like being on a first-name basis,” Kristin added. “The outreach from the team and the branch staff has been wonderful. For a bank of its size, that level of investment in the customer experience really says a lot.”

Growing with Purpose

Since taking ownership, the Jordans have focused on thoughtful growth. One of their first priorities was expanding hours, knowing accessibility would be key to long-term success. From there, they’ve continued to evolve — adding DoorDash, increasing catering services and hosting monthly wine tastings.

“It’s about bringing in new people who might not have been here before,” Kristin said. “They come for an event, then realize they love the food, and suddenly they’re regulars.”

Future plans include the possibility of a full liquor license and expanding catering efforts — but only when the timing and staffing are right.

“Our biggest thing is we don’t want to do anything unless we know we can do it well,” added Craig. “We want to make sure it’s set up for success.”

Advice for Aspiring Business Owners

For those considering purchasing an existing business, the Jordans offer candid advice: be prepared to fully commit.

“Don’t underestimate the amount of time required,” Craig said. “If you care about the customer experience, you have to be all in. This is a 24/7/365 commitment.”

With a team of 15 full- and part-time employees, they’ve learned that integrity, passion and personality matter more than what’s listed on a resume.

“We’d rather hire someone with the right attitude and work ethic and teach them the rest,” Kristin noted.

Giving Back Where It Matters Most

Community support extends well beyond the store’s walls. The Village Store regularly donates to local causes, including the Passage House in Laconia, the Lakes Region Children’s Auction and school initiatives within the Gilford School District.

For the Jordans, success isn’t just measured by growth — it’s measured by impact.

As they continue to evolve, one thing remains constant: their commitment to doing things thoughtfully, locally and with heart. And with Bank of New Hampshire as a trusted financial partner by their side, The Village Store is well positioned to remain a cherished community hub for years to come.

At Bank of New Hampshire, we are proud to support entrepreneurs with bringing their dream of ownership to a reality.

Check Them Out Here: